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ClimbUK brand centre

Type does the shouting

Montserrat for anything that shouts, Open Sans for anything people read. Both are open source and in the downloads.

Headline builder

Write a poster line

Type a headline, then pick one word for Climb Orange and one for italic. Copy the result as HTML for any page builder.

Clicking a word makes it

ClimbUK

The faces

Two families

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

  • SemiBold 600
  • Bold 700
  • ExtraBold 800

Display lines, headings, buttons and labels. Uppercase for display lines, leading 0.98 to 1.1, tracking slightly tight.

Open Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp 0123456789

  • Regular 400
  • SemiBold 600
  • Bold 700

Everything people read: leads, body copy, captions, small print and eyebrows.

The scale

Sizes at 1440px

Display sizes scale down fluidly on smaller screens. Large text, for the 3:1 contrast rules, starts at 24px, or 19px bold. Edit any sample to try your own words; switch to AAA sizes at the top to see the reading sizes grow.

Display 68px / 1.02 · 800 · uppercase · -0.01em --climb-type-display-size

Find your people

Heading 1 48px / 1.05 · 700 --climb-type-h1-size

Find your people

Heading 2 40px / 1.08 · 700 --climb-type-h2-size

Main stage moments

Heading 3 22px / 1.2 · 700 --climb-type-h3-size

Main stage moments

Lead 20px / 1.5 · 400 --climb-type-lead-size

Two days of talks, workshops and parties with the people who build, back and help growing businesses.

Body 16px / 1.6 · 400 --climb-type-body-size

Two days of talks, workshops and parties with the people who build, back and help growing businesses.

Small 14px / 1.5 · 400 --climb-type-small-size

Two days of talks, workshops and parties with the people who build, back and help growing businesses.

Large button 19px · 700 --climb-type-button-large-size

Get your ticket

Eyebrow 13px · 600 · uppercase · 0.12em --climb-type-eyebrow-size

Climb27 lineup

Rules

Set it loud, keep it clear

  • Never more than two sizes of display type in one view.
  • One orange word and one italic word per headline. Orange only on large text unless the ground allows small orange.
  • Body copy left aligned, never justified. Lines up to 68 characters; 66 with AAA sizes on promotional pages.
  • Written pieces such as articles and newsletters run to the full content width.
  • White on Climb Orange only at 19px bold or larger.

Font files

Get the fonts

Montserrat and Open Sans, with their licences. Both are free under the SIL Open Font Licence.

Download the fonts ZIP

Every value on these pages comes from the brand tokens. When the tokens change, these pages change with them.

Get the downloads