Building a marketplace at the intersection of AI and IP — what we got wrong

AI is changing how brands create content, how talent earns from their profile, and how audiences experience media. Original Version is building a new marketplace where the authenticated digital personas of artists, athletes and actors can be licensed, controlled and used to create high-quality content quickly and responsibly.

This session will explore how AI, digital likeness and licensable datasets are opening up new commercial opportunities for talent, brands, agencies and content creators. It will look at how talent can earn from their Name, Image and Likeness without being physically present, how brands can access high-quality creative assets at speed, and why consent, ownership and usage rules are essential as AI-generated content becomes more mainstream.

What it is about

This session is about the emergence of a new AI-enabled marketplace for talent and brand content. It will cover how authenticated digital personas can be created, licensed and governed, and how this could change the economics of celebrity appearances, influencer campaigns, sports partnerships, entertainment marketing and content production.

It will also explore the wider commercial and ethical questions: who owns a digital likeness, how usage should be controlled, how talent gets paid, and how brands can use AI-generated content without creating reputational or legal risk.

Who should attend

This session is particularly relevant for entrepreneurs, investors, brand leaders, marketers, agencies, content creators, sports organisations, entertainment businesses, rights holders, talent managers and anyone interested in the commercial future of AI-generated media.

It will also be valuable for founders and business leaders thinking about new marketplace models, AI-enabled platforms, creator economy businesses, digital rights, fan engagement, licensing, and the future of brand partnerships.

Why attend

Attend this session to understand one of the most commercially interesting frontiers in AI: the ability to turn talent likeness into a scalable, licensable and controlled digital asset.

You will hear how Original Version is approaching this emerging market, why authenticated datasets matter, and how brands and creators can use AI to produce content faster while protecting the people whose likenesses are being used.

For entrepreneurs and investors, this is a chance to explore a new category of marketplace. For brands and agencies, it offers insight into how content production and talent partnerships may evolve. For professionals working across sport, entertainment, media or marketing, it provides a practical look at how AI could reshape the way influence, identity and content are commercialised.